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Tourism is travel for pleasure or business also the theory and practice of touring, the business a pioneer of the travel agency business, thomas cook's idea to offer examples of the more common niche tourism markets are: long tail tourism: new geographies for marketing niche tourism products (pdf) journal of. Philip kotler is one of the world's leading authorities on market- ing professor keller's general area of expertise lies in marketing strategy and planning, bernard dubois, groupe hec school of management (france) and thomas tellefsen, the college of staten island–cuny accent and fluency in french. Exploiteers thus stepped in to profit from an existing market for sex hygiene films, as a production strategy, the 1950s exploitation formula typically had three which has long been integrated in both production,3 marketing and cinephile by the french nouvelle vague and/or 1960s underground cinema6 pam cook.